News

27th May 2025

Internal Promotion vs. External Recruitment: How to Make the Right Call for Your Team

In a fast-moving industry like telecoms, building and retaining the right team is critical to staying ahead. One of the most pivotal decisions leaders face is whether to promote from within or bring in fresh talent from outside the organisation. Each route has its merits, but how do you make the right decision?

At TDA Telecoms, we help clients navigate these hiring crossroads with clarity. Here’s our practical approach to evaluating both internal and external candidates so you can make confident, future-focused decisions.

Step 1: Evaluate Skills and Experience

Before anything else, assess the candidate’s current performance and capabilities. For internal candidates, this means reviewing their track record, how they’ve handled responsibilities, and their readiness to step into a more strategic role. For external candidates, examine how their previous roles align with your requirements and what new expertise they can bring to the table.

Step 2: Gauge Growth Potential

When building for the future, it’s not just about where someone is, it’s about where they’re going. Has the internal candidate shown ambition, adaptability, and a hunger for new challenges? Is the external candidate someone who thrives in dynamic environments and can evolve with your business needs?

Step 3: Consider Cultural Fit

Internal candidates often have a head start when it comes to company culture, they know how your teams operate, understand internal systems, and already have rapport. However, an external hire may offer a fresh lens, challenge existing norms, and spark innovation. Both cultural alignment and cultural add can benefit your organisation in different ways.

Step 4: Assess Training and Onboarding Requirements

Promoting internally typically involves a smoother transition, there’s less ramp-up time and fewer unknowns. Conversely, external hires may need deeper onboarding to understand internal processes and team dynamics. However, that investment can be worthwhile if the hire brings unique expertise that elevates the team.

Step 5: Balance Innovation and Continuity

Internal hires bring continuity and institutional knowledge, the glue that keeps operations steady. External hires, meanwhile, can infuse your team with new energy, ideas, and industry insights that drive progress. Striking the right balance between the two is what sets high-performing teams apart.

There's No One-Size-Fits-All. Just the Right Fit for You

At the end of the day, hiring decisions should be rooted in alignment, between your strategic goals, your team dynamics, and the skills needed to thrive. Whether you promote from within or hire externally, the goal remains the same: building a resilient, agile team ready to meet tomorrow’s challenges.

If you’re facing a hiring decision or scaling your telecom team, we’re here to support you with expert talent consultancy and tailored recruitment strategies.

👉 Get in touch with the TDA Telecoms team today to discuss how we can help you grow with the right people in the right places.